Who We Are?

A No Nasty Concept
of a beauty and lifestyle products.

“The best way to predict the future, is to create it” Peter Drucker


Our goal: to provide a ‘natural beauty and lifestyle system’ through a careful selection of products creating a no nasty network. We want to work with brands we believe in, brands that represent our beliefs and us. Brands that you can believe in too. We believe in real beauty, beauty that comes from within, beauty that comes from nature. What about you?

Authentic and
unpretentious: Our

Be kind to yourself and to others. Be compassionate. Remember that a sincere smile really makes a difference in a person's day.  So smile, be positive, be fair, laugh more than you cry, think more about what makes you happy rather than what makes you sad! We all want to find happiness. We all have good and bad days. We all want love and to feel part of something. In the end, we all come from the same place, connected to each other in one way or another.  Stay rooted, stay true, stay in tune with who and what surrounds you. It really is all about the present, so enjoy every moment, go for the feel good experience and remember that happiness is contagious. Spread away!

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It’s a choice

”You must be the change you wish to see in the world” Mahatma Ghandi


The No Nasty Concept is simple: We just aim to avoid all nasty things... You know, things like nasty thoughts, nasty comments, nasty products, nasty things to the environment. It's a choice. It can start by choosing products that are natural and / or organic, that preserve the environment they come from with no artificial elements that are harmful to your body or mind. Or it can simply be by avoiding all negative thoughts, reactions and attitudes that we know don't bring any good, either to ourselves or to others. It's a feel good energy that you create through your every day choices and share with the rest of the world. It's about enjoying, giving openly and living as close as we can with nature to stay focused. It's more than a philosophy. It's a way of being.